CLASS 7 CIVICS CHAPTER 6 UNDERSTANDING MEDIA

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 1. In what way does the media play an important role in a democracy? 

Ans. Media plays an important role in democracy as it provides news and discussing events taking place around the country and all over the world. It also acts as a watchdog to the conduct of the government by: 

 a) Criticizing the unpopular policies and programs that the government undertakes 

b) Highlighting and even to a certain extent, influencing public opinion 

c) Acknowledging several current issues 

d) Spreading awareness among the general masses

2. Can you give this diagram a title? What do you understand about the link between media and big business from this diagram?

Ans. Title can be given as – “Influence of Big Business Houses on Media”. Big businesses and corporates approach the media to advertise their products through them. This is the most effective and cheapest way to reach the masses and ultimately influence their decisions regarding the purchase of these products.

3. You read about the ways in which the media ‘sets the agenda’. What kind of effect does this have in a democracy? Provide two examples to support your point of view. 

Ans. Media creates and influences public opinion in a democracy. It can influence public opinion for or against any issue. Although the scenario has changed as it forms public opinion in favour of the highest bidder or those in power. The neutrality it is supposed to showcase has completely disappeared in its quest to bring in more viewers and profits. 

One example of this can be of your own school event having its annual day celebrations but there is no coverage by the media as there is no famous personality attending the event. Thus it highlights the selective attitude of the media. 

A positive aspect of this can be of the recent example of the media finding out about alarming levels of pesticides present in cola drinks. They published reports that indicated a high level of pesticides and made the public aware of the importance of monitoring the quality of these cola drinks in accordance with international quality and safety standards. This was done despite the government unabashedly declaring the cola drinks safe to drink. Public outcry over this made the government retract its statement and order an inquiry into the quality standards of the drink.


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