CLASS 7 CIVICS CHAPTER 6 UNDERSTANDING MEDIA
1. In what way does the media play an important role in a democracy? Ans. Media plays an important role in democracy as it provides news and discussing events taking place around the country and all over the world. It also acts as a watchdog to the conduct of the government by: a) Criticizing the unpopular policies and programs that the government undertakes b) Highlighting and even to a certain extent, influencing public opinion c) Acknowledging several current issues d) Spreading awareness among the general masses 2. Can you give this diagram a title? What do you understand about the link between media and big business from this diagram? Ans. Title can be given as – “Influence of Big Business Houses on Media”. Big businesses and corporates approach the media to advertise their products through them. This is the most effective and cheapest way to reach the masses and ultimately influence their decisions regarding the purchase of these products. 3. You read about the ways in whi